Fiverr "Connections" Campaign — 360 Brand Campaign
Fiverr's "Connections" campaign included a platform facelift, UGC competition, micro-grant initiative, direct mail, and OOH in New York, Chicago, Berlin and London.
Using real buyers and sellers, Fiverr put a spotlight on the connections made on the platform, and what can be achieved together. The platform facelift included homepage banners and social skins. The social-led UGC contest awarded participants with Fiverr credit for sharing their success stories.
Fiverr's Small Business Micro-Grant gifted thousands of euros to small and medium-sized businesses across the United Kingdom. The program required key art, social and display ads, and a fully functional micro-site capable of accepting eligible applicants.