Fiverr — New York City OOH
This campaign grew from Fiverr's new tag line—'it starts here.' With a fundamental understanding of the challenges every business faces, Fiverr calls out the hurdles you didn't think of. The hurdles standing in your way; the ones you can't do on your own.
Ideation around this campaign began in December or 2019. The ads were sent to print and ready to run in the beginning of March 2021—then Covid happened. The ads were pulled, and the copy was put on the shelf.
Fast forward two years, and Fiverr has a whole new logo, brand kit, and team of incredible animators. It seemed a no brainer to dust this brilliant campaign idea off and repurpose it for our loyal audience, with our new look and feel.