New York Times — Personalized MMS Animation
All the news that's fit to print. Just don't forget to renew your subscription. The New York Times is rapidly changing, from the way the paper's content is frames and delivered, to the subscribers who consume it. In today's world of one-to-one media, the new currency is built on attention, engagement and trust. We were tasked with finding a new way to engage their NYT VIP subscribers, and what better way is there than a personalized MMS with today's top headlines, as well as reminders for subscription renewal.