Petchers Fashion Fitness — Lifestyle Blog Branding & Photography
Stephanie Petchers was already establishing herself as a powerful influencer when she came to me with the idea for a lifestyle blog—a place to centrally host all of her content and allow her to easily feed that content to other platforms and forums. Together, we conceived a brand around the Petchers name, outlined an aggressive social media campaign, editorialized informative fashion/fitness research with an anecdotal tone, and conducted countless photo/video shoots for supportive visuals.